Gauri Chaudhari

Gauri ChaudhariGauri Chaudhari is a brand coach, brand strategist and co-founder of Brand Innerword, a health care brand consultancy.

In a career spanning 25+ years, she has handled assignments in health care brand uilding, marketing and advertising. In the past, Gauri has worked in marketing teams of Boehringer Mannheim and Knoll Pharmaceuticals and has handled brands from multiple portfolios.

As the head of FCB Ulka Healthcare, she has worked on varied genres of health care brands including ethical prescription brands, OTC medications, medical devices, surgicals and hospital brands. She actively helped in switching some of the Indian pharma industry's most celebrated prescription brands to OTC. She has worked on mass media campaigns including John Hopkins' and USAID's anti-AIDS campaigns in India.

She enjoys teaching and has taught in business schools for two decades.


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Publisher: Sage Publications
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Binding:
Paperback
Release:
26 Feb 2020
Language:
English
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