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The African Origins of Rhetoric

The African Origins of Rhetoric


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International Edition


About the Book

Through a critical analysis of ancient African texts that predate Greco-Roman treatises Cecil Blake revisits the roots of rhetorical theory and challenges what is often advanced as the darkness metaphor -- the rhetorical construction of Africa and Africans. Blake offers a thorough examination of Ptah-hotep and core African ethical principles (Maat) and engages rhetorical scholarship within the wider discourse of African development. In so doing, he establishes a direct relationship between rhetoric and development studies in non-western societies and highlights the prospect for applying such principles to ameliorating the development malaise of the continent.


About the Author: Cecil Blake is Chair of the Africana Studies Department at the University of Pittsburgh. He is the author or editor of many books, including Handbook of Intercultural Communication, Through the Prism of African Nationalism, and Intercultural Communication: Roots and Routes.


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Product Details
  • ISBN-13: 9780415997713
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Depth: 13
  • Height: 229 mm
  • No of Pages: 140
  • Series Title: African Studies
  • Weight: 340 gr
  • ISBN-10: 0415997712
  • Publisher Date: 01 May 2009
  • Binding: Hardback
  • Edition: 1
  • Language: English
  • Returnable: N
  • Spine Width: 13 mm
  • Width: 152 mm


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