About the Book
You always know when you've attended a particularly effective presentation. The speaker clearly knows the audience and has pitched the information at the right level. The information is engaging, entertaining, relevant, and easy to follow. The speaker regularly asks questions to ensure the audience understands the concepts. You're hooked almost as soon as the presentation starts. At the end of the presentation, you feel that you've learned something valuable and want to apply that knowledge to your job.Effective presenters do their research and know what information their audience needs. They never provide too little or too much content.They time their presentations to ensure they're well paced. This ensures that they don't have to pepper the presentation with long pauses or rush toward the end.Presenters also have to communicate clearly and enthusiastically to their audience. Using a combination of speaking skills, effective slides, and other aids, effective presenters find the best way to convey their message.This course covers how you can plan an effective presentation. The first step is to research your audience. Find out what they want to hear, and customize your message to their needs.Next you need to organize your ideas so that your message is easy to follow. Know what your primary and secondary objectives are.Finally, when you know what your message is, select the presentation method that most effectively conveys it. You might decide to give a speech. Or you might feel that a demonstration would be more suitable.If you carefully plan your presentation, you'll be able to deliver a message that's focused and relevant to your audience.Many people feel nervous and uncomfortable when it comes to giving presentations. Perhaps they're afraid they'll freeze, forget to make a key point, or get mixed up. Or maybe they're afraid of confusing the audience - or even worse, boring them. But there's no need to be nervous. With a little planning and preparation, it's possible to create presentations that are memorable and effective.In this course, you'll learn how to write and structure a presentation. Every presentation should contain a well-prepared opening, middle, and closing section.You'll explore how to create engaging opening sections that grab the audience's attention. You'll discover how to write interesting middle sections that contain the key points you want to make. And you'll find out how to create memorable closing sections that tie everything together and leave a lasting impression.You'll also learn whether you should write a script for your presentation, or use a set of notes.You'll learn about presentation aids - such as flipcharts and whiteboards, computer-based slides, models and props, and handouts - that can bring your presentation to life. You'll also learn how to create eye-catching, reader-friendly visual aids, which will help keep the audience interested in your message.Finally, you'll get tips on how to rehearse your presentation effectively. Rehearsing will increase your confidence in delivering a great performance on the big day.Creating a memorable, effective presentation is a skill that can be learned. With a sound structure, well- chosen presentation aids, and creative visuals in place, you'll be well on your way to delivering a great presentation.Suppose you're giving a presentation to a large audience. As participants arrive, you feel extremely nervous, and to your dismay, you realize the projector bulb has blown. You speak hurriedly, and audience members complain that they can't hear you from the back. At the end, you get some tough questions that you're unable to handle, and you make a hasty exit. Although you may have analyzed your audience and planned your material, your delivery has let you down.