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BCOM: A South-Asian Perspective

BCOM: A South-Asian Perspective

          
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About the Book

4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.

BCOM, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and discusses various methods and professional tools used in today’s business communication. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.

About the Author

Mala Sinha Mala Sinha is Associate Professor at the Faculty of Management Studies (FMS), University of Delhi, where she teaches Business Communication, Business Ethics, and Personal Power and Leadership through Asian Values in the Masters program in Business Administration (MBA). Dr Sinha has published several research papers in international journals and books in areas such as Work Values, Leadership, and Life Skills Education. She is a case analyst for Business World and many of her analyses have been republished in special collector’s editions of ‘Selected Case Studies’ by Business World. She is a corporate trainer and consultant to government and multinational organizations and hasfacilitated workshops for World Bank, WHO, and Confederation of Indian Industries. She is the recipient of the Andrew Towl Scholarship to participate in Global Colloquium on Participant-Centered Learning (GCPCL) at Harvard Business School, Boston. Dr Sinha has been Member of Board of Studies to All India Management Association–Centre for Management Education (AIMA-CME), and is life member of International Society for the Study of Work and Organizational Values (ISSWOV), and National HRD Network.



Table of Contents:
Chapter 1 Establishing a Framework for Business Communication Chapter 2 Focusing on Interpersonal Communication Chapter 3 Focusing on Group Communication Chapter 4 Planning Written and Spoken Messages Chapter 5 Communicating Electronically Chapter 6 Preparing Good- and Neutral-News Messages Chapter 7 Preparing Bad-News Messages Chapter 8 Preparing Persuasive Messages Chapter 9 Revising Written Messages Chapter 10 Understanding the Report Process and Research Methods Chapter 11 Managing Data and Using Graphics Chapter 12 Organizing and Preparing Reports and Proposals Chapter 13 Designing and Delivering Business Presentations Chapter 14 Preparing Résumés and Application Messages Chapter 15 Interviewing for a Job and Preparing Employment Messages Chapter 16 Etiquette Advantage in Business Communication Cases Grammar and Usage Appendix References


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Product Details
  • ISBN-13: 9788131520284
  • Publisher: Cengage Learning India Pvt. Ltd.
  • Binding: Paperback
  • Language: English
  • ISBN-10: 8131520285
  • Publisher Date: Mar'2016
  • Edition: 2
  • No of Pages: 500


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