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Berufsfeld "Sportmarketing

Berufsfeld "Sportmarketing

          
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About the Book

Der Arbeitsmarkt Sport hat sich mit seinen vielfältigen Berufsfeldern in den letzten Jahrzehnten stark verändert und weitet sich immer weiter aus. Es werden höhere Anforderungen an die Ausbildungsqualität der Studierenden gestellt, die Berufswege werden weitläufiger. Akademiker befinden sich in einem Verdrängungswettbewerb, in dem es immer schwieriger wird, nach einem abgeschlossenen Studium eine passende berufliche Tätigkeit im erlernten Bereich zu erlangen. Ziel des vorliegenden Buches ist die Analyse des Berufsfeldes, Sportmarketing' mit Hilfe einer quantitativen (Online-Fragebogen) sowie qualitativen (Intensivinterview) Untersuchungsmethode. Das geforderte Anforderungsprofil des Berufsfeldes an die sportwissenschaftlichen Absolventen aus der Sicht der potenziellen Arbeitgeber wird dabei herausgearbeitet. Es wird aufgezeigt, wie die Perspektiven sportwissenschaftlicher Absolventen in diesem Bereich aussehen und insbesondere, welche genauen Anforderungen bzw. Fachkompetenzen, außerfachliche Kompetenzen, soziale Kompetenzen, Zusatzqualifikationen etc. ein sportspezifischer Hochschulabsolvent mitbringen muss, um als geeignet für die Marketingbranche zu gelten. Ebenso werden die wichtigsten Rekrutierungskanäle sowie Kriterien der Bewerberauswahl der einzelnen Sportmarketingbetriebe aufgezeigt. Die gewonnen Ergebnisse aus der Untersuchung sollen Verbesserungsmöglichkeiten und Konzepte für die Vorbereitung der sportwissenschaftlichen Studenten, besonders im Bereich, Sportökonomie- und management', auf das spätere Berufsfeld aufzeigen. Den Studenten soll eine bessere Ausgangssituation für das beschriebene Berufsfeld verschafft werden.
About the Author: Anne Feuersänger, Diplom Sportökonomin, wurde 1982 in Köln geboren. Ihr Studium der Sportwissenschaften mit dem Schwerpunkt Sportökonomie- und management an der Sporthochschule Köln schloss die Autorin im Jahre 2007 mit dem Diplom als Sportökonomin erfolgreich ab. Als langjährige Leistungssportlerin im Bereich Siebenkampf der Leichtathletik sammelte die Autorin bereits früh praktische Erfahrungen. Fasziniert vom Sport und den vielfältigen Möglichkeiten die dieser bietet, hatte Sie in einem Praktikum in der Eventmarketingbranche erste Berührungspunkte mit dem Bereich, Sportmarketing'. Dies motivierte Sie, sich der Thematik des vorliegenden Buches zu widmen.


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Product Details
  • ISBN-13: 9783954259366
  • Publisher: Disserta Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 245 gr
  • ISBN-10: 3954259362
  • Publisher Date: 24 Feb 2015
  • Height: 210 mm
  • No of Pages: 200
  • Series Title: German
  • Sub Title: Anforderungen, Qualifikationen und Perspektiven
  • Width: 148 mm


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