Home > General > Brazilians Working with Americans/Brasileiros Que Trabalham Com Americanos
Brazilians Working with Americans/Brasileiros Que Trabalham Com Americanos

Brazilians Working with Americans/Brasileiros Que Trabalham Com Americanos


  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star



International Edition


About the Book

Doing business internationally requires understanding not only other languages, but even more so the business practices and cultures of other countries. In the case of Brazilians working with Americans, a fundamental difference for all parties to understand is that Brazilian business culture is based on developing personal relationships between business partners, while American businesspeople often prefer to get down to hard "facts and figures" quickly, with fewer personal preliminaries. Negotiating such differences is crucial to creating successful business relationships between the two countries, and this book is designed to help businesspeople do just that. Brazilians Working With Americans presents ten short case studies that effectively illustrate many of the cultural factors that come into play when North American business professionals work in Brazil. The authors summarize each case and the aspects of culture it involves, and American and Brazilian executives comment on the cultural differences highlighted by that case. A list of topics and questions for discussion also help draw out the lessons of each business situation. To make the book equally useful to Brazilians and Americans (whether businesspeople or language students), the entire text is presented in both English and Portuguese. In addition, Apple QuickTime movies of the executives' comments, which allow viewers to see and hear native speakers of both languages, are available on the Internet at www.laits.utexas.edu/orkelm/casos/intro.html.
About the Author: ORLANDO R. KELM is Associate Director of Business Language Education at UT CIBER, the Center for International Business Education and Research at the University of Texas at Austin, where he also teaches in the Department of Spanish and Portuguese.MARY E


Best Sellers



Product Details
  • ISBN-13: 9780292714731
  • Publisher: University of Texas Press
  • Publisher Imprint: University of Texas Press
  • Depth: 19
  • Height: 232 mm
  • No of Pages: 218
  • Series Title: English
  • Sub Title: Cultural Case Studies / Estudios De Casos Culturais
  • Width: 153 mm
  • ISBN-10: 0292714734
  • Publisher Date: 01 Jan 2007
  • Binding: Paperback
  • Edition: Bilingual
  • Language: English
  • Returnable: Y
  • Spine Width: 13 mm
  • Weight: 308 gr


Similar Products


Write A Review
Write your own book review for Brazilians Working with Americans/Brasileiros Que Trabalham Com Americanos
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star


 

 

Top Reviews
Be the first to write a review on this book Brazilians Working with Americans/Brasileiros Que Trabalham Com Americanos

New Arrivals



Inspired by your browsing history