Business Communication : Concepts, Cases, and Applications (Paperback) | Released: 2011

Features

• Helps students and teachers expand vocabulary and increase proficiency.
• Covers spoken and written English.
• Real-life examples show words in context.
• Lively examples based on the Longman Lancaster Corpus and the spoken corpus.
• Concise grammatical patterns and collocations.
• Vocabulary moves up from a basic key word like "eat" to higher levels like "devour".
• Example sentences from actual written and spoken sources.

• Thesaurus boxes help students expand their vocabulary
• Thousands of collocations show students which words they need to learn as a phrase
• 3000 Active Words with key information including grammar patterns, allow students to focus on the most important words to learn
• Colour photos help students understand meanings more easily and make words more memorable
• 24-page Longman Learner’s Handbook provides more information on subjects such as vocabulary building, collocations, phrasal verbs and writing
• Clear definitions use only 2000 common words that students can easily understand
• Full colour throughout

• Thesaurus boxes help students expand their vocabulary
• Thousands of collocations show students which words they need to learn as a phrase
• 3000 Active Words with key information including grammar patterns, allow students to focus on the most important words to learn
• Colour photos help students understand meanings more easily and make words more memorable
• 24-page Longman Learner’s Handbook provides more information on subjects such as vocabulary building, collocations, phrasal verbs and writing
• Clear definitions use only 2000 common words that students can easily understand
• Full colour throughout

• Students choose a word they already know – such as ‘better’.
• They use the clear headings to find the right meaning.
• They look at the different options – clear definitions and plenty of examples make choosing the right word easy.
• Grammar and common error information help students use the new word correctly.

• You and your students will find it easy to understand complex business terms because all definitions are written using just 2000 common words, making even the most difficult business jargon clear and easy to understand
• Make sure you know the latest buzz-words – this fully revised edition is completely up-to-date
• Students learn real-world business English with 18,000 example sentences which are taken from authentic business English sources such as the Financial ...

• Thesaurus boxes help students expand their vocabulary
• Word Choice boxes explain the differences between commonly confused words, such as library and bookshop
• Usage, grammar, spelling and pronunciation notes gives students all the information they need to avoid making common mistakes
• 16-page picture dictionary and over 500 full colour pictures throughout the dictionary help students learn and remember key vocabulary

• Helps students with over 225,000 pronunciations in both British and American English using the International Phonetic Alphabet
• Helps students with intonation by showing the stress patterns of thousands of compounds and idioms
• User-friendly graphs show the preferred pronunciations of British and American speakers, based on extensive research by Professor Wells

• 230,000 words, phrases, and meanings
• 165,000 corpus-based examples
• Integrated Collocations Dictionary with over 65,000 collocations
• Integrated Thesaurus with over 18,000 synonyms, antonyms, and related words
• Register notes focus on the differences between spoken and written English
  Table of Contents:
  Preface
  PART 1 THEORY OF BUSINESS COMMUNICATION
  The Profile of an Effective Communicator—A Case Study
  1. Nature and Process of Communication
  2. Organizational Communication
  3. Intercultural Communication Skills
  PART 2 FORMS OF BUSINESS COMMUNICATION
  4. Oral Communication
  5. Conversation Skills
  6. Listening
  7. Non-verbal Communication
  8. Written Business Communication
  PART 3 TYPES OF WRITTEN BUSINESS COMMUNICATION
  9. Business Letters, Memos and E-mails
  10. Report Writing PART 4 APPLICATIONS OF BUSINESS COMMUNICATION
      11. Presentation Skills
      12. Negotiation Skills
      13. Business Etiquette
      14. CVs, Personal Interviews, and Group Discussions
      15. Writing a Summer Project Report
      16. Written Analysis of Cases
      
      Appendix 1: Grammar, Usage, and Style
      Appendix 2: The Research Process
      Appendix 3: Report Writing