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Clear and to the Point
Clear and to the Point
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International Edition


About the Book

True or False?

Most PowerPoint presentations are:



�compelling

�illuminating

�informative

�clear and to the point
Answer: False

Make a change following the principles of Stephen Kosslyn:



�a world authority on the visual brain

�a clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works

About the Author:
Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).


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Product Details
  • ISBN-13: 9780195320695
  • Publisher: Oxford University Press, USA
  • Publisher Imprint: Oxford University Press, USA
  • Depth: 13
  • Height: 253 mm
  • No of Pages: 240
  • Series Title: English
  • Sub Title: 8 Psychological Principles for Compelling PowerPoint Presentations
  • Width: 180 mm
  • ISBN-10: 0195320697
  • Publisher Date: 13 Aug 2007
  • Binding: Paperback
  • Edition: 1
  • Language: English
  • Returnable: Y
  • Spine Width: 14 mm
  • Weight: 452 gr


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