About the Book
Explores how advertising money is raised and spent, the economic effectiveness of commodity promotions and the differences between commodity and brand advertising. Forker and Ward evaluate the legislation, assessment rates and refund provisions of federal commodity promotion programmes.
Book Details
ISBN-13: 9780029104057
Publisher: Lexington Books
Publisher Imprint: Lexington Books
Height: 229 mm
No of Pages: 294
Series Title: English
Weight: 454 gr
ISBN-10: 002910405X
Publisher Date: 03 Jun 1998
Binding: Hardback
Language: English
Returnable: Y
Spine Width: 25 mm
Width: 152 mm
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