Consumerism, 4th Ed. POD/NR

Consumerism, 4th Ed.

International Edition
About the Book
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.
Book Details
ISBN-13: 9780029001509
Publisher: Free Press
Publisher Imprint: Free Press
Depth: 32
Height: 235 mm
No of Pages: 512
Series Title: English
Sub Title: Search for the Consumer Interest
Width: 154 mm
ISBN-10: 0029001501
Publisher Date: 19 Feb 1982
Binding: Paperback
Edition: 4 SUB
Language: English
Returnable: Y
Spine Width: 34 mm
Weight: 717 gr
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