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Ever since HBO's slogan It's Not TV, It's HBO launched in 1996, so-called quality television has reached a new level of marketing, recognition, and indeed quality. With other networks imitating the formula, the HBO effect triggered a wave of creative output. This turn to quality set off two shifts: (a) Contemporary television staged an international resurgence of the auteur, and (b) America transformed into an on-demand nation. The chapters in this volume analyze new television lifestyles including marginalized perspectives, fan participation, and an emerging nostalgia correlated with trash aesthetics.About the Author: Saskia M. Fürst is Assistant Professor in the English Department at the University of The Bahamas. Ralph J. Poole is Professor of American Studies at the University of Salzburg, Austria.
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