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Der Patient ALS Kunde Und Konsument

Der Patient ALS Kunde Und Konsument

          
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About the Book

Das Gesundheitswesen unterliegt einem umfassenden Strukturwandel und verändert sich in seiner Struktur und in seiner Organisation; diese Veränderungen betreffen nicht nur die Leistungserbringer und Krankenkassen, sondern gehen einher mit einer deutlich gestiegenen Beachtung von Ansprüchen und Ansichten der Patienten und Versicherten. Je mehr sich eine Wahrnehmung der gesamten Dienstleister und Produzenten im System als Gesundheitswirtschaft durchsetzt, desto stärker stellt sich die Frage, ob die Patienten, die deren Leistungen abfragen, als Kunden auf diesem Markt auftreten. Eine solche Betrachtung widerspricht einem tradierten Selbstverständnis der Medizin ebenso wie einer herrschenden Auffassung in Politik und Gesellschaft. Ungeachtet dessen verhalten sich sowohl einzelne Mediziner oder niedergelassene Ärzte als auch Krankenhäuser oder Medizinische Versorgungszentren immer deutlicher als Anbieter auf einem Markt, die ihre Patienten als Kunden mit qualitativ hochwertigen Leistungen bzw. Leistungsversprechen und Services sowie durch eine klare Abgrenzung von Mitbewerbern zu gewinnen oder zu halten suchen. Vor diesem Hintergrund ist es das Ziel des Herausgeberbandes, die Rolle und Handlungsmöglichkeiten der Patienten im Gesundheitssystem zu analysieren, um mögliche künftige Entwicklungen in Bezug auf das (Selbst-) Verständnis der Kunden aufzuzeigen und herauszuarbeiten, welche Voraussetzungen für eine größere Handlungsbefähigung von Patienten als Kunden geschaffen werden müssen.


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Product Details
  • ISBN-13: 9783834920560
  • Publisher: Gabler Verlag
  • Binding: Book
  • Language: German
  • Returnable: Y
  • Spine Width: 0 mm
  • Weight: 411 gr
  • ISBN-10: 3834920568
  • Publisher Date: 09 Dec 2010
  • Height: 210 mm
  • No of Pages: 215
  • Series Title: German
  • Sub Title: Wie Viel Patientensouveränität Ist Möglich?
  • Width: 148 mm


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