Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 57. Chapters: Neuro-linguistic programming, Pyramid scheme, Large Group Awareness Training, Telemarketing, Mailing list, Mary Kay, Multi-level marketing, Mail order, Database marketing, Publishers Clearing House, World's Best Reading, Consumer privacy, Ed Valenti, Junk fax, Direct response television, Stream Energy, St. Matthew's Churches, Inktel Direct, Boiler room, Cobra Group, Book of the Month Club, Opt-out, Alticor, Colony Brands, Christopher L. Irving, Mailstream, Ginsu, Time Reading Program, Peter Lemongello, Drayton Bird, CornerWorld, Arthur Schiff, Caging, Guthy-Renker, Rick Cesari, Barkley Inc., Database publishing, Leaflet distribution, Direct Marketing Association, Direct marketing associations, Direct mail fundraising, James J. Cooney, Cold calling, Scentura, Optoutprescreen.com, Response Dynamics, Inc., Tupperware Brands, Specialty catalogs, Harriet Carter, World Perfume, Squinch report, Wisconsin Cheeseman, A Common Reader, Direct marketing educational foundation, International Masters Publishers, Telebrands, Door hanger, Dunhill International List Company, Boardroom, Inc., DVD club, Mailshot, Warm market, Mailpack, Forced Free Trial. Excerpt: Neuro-linguistic programming (NLP) is an approach to psychotherapy and organizational change based on "a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behaviour and the subjective experiences (esp. patterns of thought) underlying them" and "a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behaviour." The co-founders, Richard Bandler and linguist John Grinder, believed that NLP would be useful in "finding ways to help people have better, fuller and richer lives." They coined the term "Neuro-...