As in The Obstacle is the Way, Ryan Holiday delivers practical and inspiring philosophy, this time exploring a powerful concept that runs back centuries, across borders and schools of thought: ego. Ego is our biggest enemy. Early in our careers, it can prevent us from learning and developing our talents. When we taste success, ego can blind us to our own faults, alienate us from others and lead to our downfall. In failure, ego is devastating and makes recovery all the more difficult. It is only by identifying our ego, speaking to its desires, and systematically disarming it that we can create our best work. Organised into bite-sized observations featuring characters and narratives that illustrate themes and life lessons designed to resonate, uplift and inspire, Ego is the Enemy shows how you can be humble in your aspirations, gracious in your success and resilient in your failures. It is an inspiring and timely reminder that humility and confidence are still our greatest friends when confronting the challenges of a culture which tends to fan the flames of ego and encourage the cult of personality at all costs.
About the Author
Ryan Holiday is the bestselling author of Trust Me, I'm Lying, Growth Hacker Marketing and The Obstacle is the Way. His books have been translated into seventeen languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company. He was director of marketing at American Apparel for many years, and his strategies in growth hacking and advertising are used as case studies by Twitter, YouTube and Google.