About the Book
Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos, and concise letters. Your reader doesn't have time to waste. And neither do you. That's where The Encyclopedia of Business Letters, Faxes, and E-mails can help. Here You'll find the most complete and up-to-date collection of model business correspondence for every conceivable occasion--sample letters, memos, and e-mails you can use as is or adapt for your own purposes. This invaluable reference contains more than 300 model letters with instructions for adapting each to your particular situation. Letters are organized into chapters by category, and the detailed table of contents guides you quickly to the letter that best suits your needs. For each model letter, You'll find: Introductory comments that give you a working knowledge of each kind of correspondence. Several variations of tone and style from which you can pick the one that suits you best. Analysis that reveals the formula to writing each kind of letter. Instructions on how to format, design, print, and deliver your correspondence for best effect. This revised edition The Encyclopedia of Business Letters, Faxes, and E-mails contains more help than ever, including: An expanded introduction to writing letters, faxes, and e-mails, with new tips and advice on the best use of each Ample guidance on the nuances of e-mail, including hints for avoiding common pitfalls Dozens of additional sample e-mail formats to meet today--s communication needs Even more focused, easy-to-remember directions for organizing your thoughts and composing even the toughest kinds of correspondence don't go to work without it!
About the Author: Robert W. Bly is a freelance copywriter specializing in direct marketing. McGraw-Hill calls Bob Bly America's top copywriter and he was voted Copywriter of the Year by AWAI. Bly is the author of more than 75 books. His articles have appeared in many publications, including Target Marketing, The Writer, Cosmopolitan, and Amtrak Express. His online newsletter, The Direct Response Letter, has more than 50,000 subscribers. Bly lives in River Vale, New Jersey, with his wife and two children. He can be found online at www.bly.com.
