Everything Originated from Milk

Everything Originated from Milk

International Edition
 
About the Book

This book is essentially a case study of food giant Nestle. the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestle was sparked 50 years ago when he visited Nestle during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestle's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestle a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestle became the most representative and symbolic company among today's successful Swiss companies.

Book Details
ISBN-13: 9789811234088
Publisher: World Scientific Publishing Company
Publisher Imprint: World Scientific Publishing Company
Height: 229 mm
No of Pages: 150
Spine Width: 11 mm
Width: 152 mm
ISBN-10: 9811234086
Publisher Date: 16 Aug 2021
Binding: Hardback
Language: English
Returnable: N
Weight: 394 gr
User Reviews

Be the first to Write a Review on this book Everything Originated from Milk