In the 1990s, in the name of "revolutionary business models," businesses tookon massive risks almost without concern. They were burnt -- badly. Today,many companies have become powerfully averse to taking the risks that areessential to long-term success. Now, there's a whole new way to think aboutrisk: one that liberates you to act, while protecting you against danger. Dr.Sayan Chatterjee shows how to identify high-risk high return opportunities, andthen systematically manage and reduce those risks up front, as you design yourinitiative... not after you operationalize it. Chatterjee draws his decade ofbreakthrough research on business research: work that's been recognized byinstitutions ranging from the Harvard Business School to the London Schoolof Economics. Using his techniques, you can safely pursue opportunities yourcompetitors will walk away from -- and sustain profit growth far into thefuture.