About the Book

Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.

Book Details
ISBN-13: 9780023313509
Publisher: Prentice Hall (a Pearson Education company)
Binding: Hardback
Height: 240 mm
No of Pages: 581
Series Title: English
Weight: 993 gr
ISBN-10: 0023313501
Publisher Date: 04 Jan 1990
Edition: 1
Language: English
Returnable: Y
Spine Width: 25 mm
Width: 185 mm
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