The Focused Interview POD/NR

The Focused Interview

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International Edition
 
About the Book
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
Book Details
ISBN-13: 9780029209868
Publisher: Free Press
Publisher Imprint: Free Press
Depth: 19
Height: 209 mm
No of Pages: 200
Series Title: English
Sub Title: A Manual of Problems and Procedures
Width: 137 mm
ISBN-10: 0029209862
Publisher Date: 01 Aug 1990
Binding: Paperback
Edition: 2
Language: English
Returnable: Y
Spine Width: 18 mm
Weight: 295 gr
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