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The Focused Interview
The Focused Interview
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International Edition


About the Book

The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.


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Product Details
  • ISBN-13: 9780029209868
  • Publisher: Free Press
  • Publisher Imprint: Free Press
  • Depth: 19
  • Height: 209 mm
  • No of Pages: 200
  • Series Title: English
  • Sub Title: A Manual of Problems and Procedures
  • Width: 137 mm
  • ISBN-10: 0029209862
  • Publisher Date: 01 Aug 1990
  • Binding: Paperback
  • Edition: 2
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 254 gr


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