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Gesucht, Gefunden, Gekauft!

Gesucht, Gefunden, Gekauft!

          
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About the Book

Im Buch "Gesucht. Gefunden. Gekauft. - Erfolgreiches Online Marketing für den Mittelstand" wird verständlich und praxisorientiert erklärt, wie kleine mittelständische Unternehmen und Selbstständige: 1.ihre bestehenden Marketingaktivitäten online ausbauen, 2.lokal gewinnbringend zur Wirkung bringen und 3.unentdeckte Potenziale aufspüren sowie lukrativ für sich nutzen können. Schon allein der Blick in die Inhaltsübersicht verrät, dass dazu weit mehr gehört als eine Optimierung der eigenen Homepage. Schritt für Schritt erfahren Sie, was sich genau hinter dem Kyberon Strategie Konzept verbirgt. Kundenunternehmen sowie Partner, die diese Strategie mitentwickelt haben und / oder für Ihren wirtschaftlichen Erfolg nutzen, kommen im Buch ausführlich zu Wort. Ein Umstand, der diesem Buch eine sehr intensive Praxisnähe verleiht. Auf Augenhöhe wird Lesern aus dem Mittelstand aufgezeigt, wie sie ihre ganz eigenen Unternehmenskonzepte zukunftsorientiert auf das onlinestrategische Zeitalter des lokalen Marketings vorbereiten und ausrichten können. Sie erfahren, dass die statistisch bewiesene Hauptlinie des Mittelstands, sich auf Website- und Suchmaschinenoptimierung zu konzentrieren, nur in Teilen greift. Das direkt an KMUs adressiertes Fachbuch schafft es, die Vernetzung verschiedenster lokaler und globaler Marketinginstrumente zu verdeutlichen und ungeahnte Chancen für kleine und mittlere Unternehmen zu veranschaulichen. So wird beispielsweise klargestellt, dass etwa 4,7 Milliarden Suchanfragen weltweit pro Tag, nicht ungenutzt sein dürfen. Denn jede Anfrage stellt eine mögliche Auftragsvergabe dar. 2 von 3 Internet Usern nehmen nach ihrer Internetrecherche Kontakt zu regionalen Unternehmen auf. Gemeinsam mit zahlreichen Partnern werden auf der einen Seite diese Entwicklungen aufgedeckt und wegweisende Zukunftstrends aufgezeigt. Auf der anderen Seite erfahren Sie, wie Sie diese für sich und Ihr Unternehmen nutzen können.


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Product Details
  • ISBN-13: 9783732313167
  • Publisher: Tredition Gmbh
  • Binding: Hardback
  • Language: German
  • Returnable: N
  • Spine Width: 18 mm
  • Width: 152 mm
  • ISBN-10: 3732313166
  • Publisher Date: 16 Dec 2014
  • Height: 229 mm
  • No of Pages: 280
  • Series Title: German
  • Weight: 545 gr


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