How We Know What Isn't So POD/NR

How We Know What Isn't So

International Edition
About the Book
Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life.

When can we trust what we believe--that teams and players have winning streaks, that flattery works, or that the more people who agree, the more likely they are to be right--and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action.

Book Details
ISBN-13: 9780029117064
Publisher: Free Press
Publisher Imprint: Free Press
Depth: 19
Height: 236 mm
No of Pages: 224
Series Title: English
Sub Title: The Fallibility of Human Reason in Everyday Life
Width: 155 mm
ISBN-10: 0029117062
Publisher Date: 05 Mar 1993
Binding: Paperback
Edition: Reprint
Language: English
Returnable: Y
Spine Width: 14 mm
Weight: 260 gr
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