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HR-PR Personalarbeit und Public Relations: Erfolgreiche Strategien und Praxisbeispiele

HR-PR Personalarbeit und Public Relations: Erfolgreiche Strategien und Praxisbeispiele

          
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About the Book

Nur wenige Unternehmen in Deutschland positionieren sich bislang mit einer klaren PR-Strategie als attraktive Arbeitgeber. PR wird meist mit Bezug auf Unternehmen und ihre Produkte, nur selten aber mit Blick auf ihre Eigenschaft als Arbeitgeber betrieben. Auch die Wahrnehmung der Personalarbeit wird von dieser Zuruckhaltung gepragt. Immer mehr Unternehmen erkennen jedoch, dass ein passives Anfragemanagement im Hinblick auf Personalthemen angesichts des Fach- und Fuhrungskraftemangels nicht mehr ausreicht - und erkennen Employer-PR als wichtigen Bestandteil von Employer Branding sowie eines ganzheitlich verstandenen Image-Managements. Das Buch zeigt die unterschiedlichen Blickweisen der verschiedenen Akteure (PR-Referenten, HR-Spezialisten und Journalisten) auf und gibt Einblicke in die Praxis einer noch relativ jungen Kommunikationsdisziplin. Zielgruppen sind Kommunikationsverantwortliche in Personalabteilungen und PR-Spezialisten in den Unternehmen sowie alle, die sich professionell mit dem Image von Arbeitgebern und Personalarbeit beschaftigen. Die Herausgeber, Dr. Manfred Bocker und Bernhard Schelenz, sind Experten fur Aufgaben im Umfeld von Personalarbeit & Kommunikation. Dr. Manfred Bocker berat unter dem Stichwort "Personal & PR" Arbeitgeber und Personaldienstleister in Fragen der Offentlichkeitsarbeit. Bernhard Schelenz ist Inhaber der "Kommunikationsberatung Schelenz GmbH, Agentur fur Personal- und Unternehmenskommunikation".


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Product Details
  • ISBN-13: 9783895786365
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Publicis MCD Verlag,Germany
  • Language: German
  • Sub Title: Erfolgreiche Strategien und Praxisbeispiele
  • ISBN-10: 3895786365
  • Publisher Date: 20 Nov 2008
  • Binding: Digital (delivered electronically)
  • No of Pages: 142


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