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International Business POD/NR

International Business

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International Edition
 
About the Book

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.

Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.


About the Author: Radtha Jethu-Ramsoedh and Maud Hendrickx are lecturers at the European Fashion Business School, Doom, the Netherlands
Book Details
ISBN-13: 9789001805036
Publisher: Routledge
Publisher Imprint: Routledge
Depth: 19
Language: English
Returnable: Y
Spine Width: 18 mm
Weight: 572 gr
ISBN-10: 9001805035
Publisher Date: 27 Mar 2012
Binding: Paperback
Height: 239 mm
No of Pages: 324
Series Title: Routledge-Noordhoff International Editions
Sub Title: An Introduction
Width: 168 mm
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