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International Marketing

International Marketing


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About the Book

This book is designed to meet course requirements of undergraduate and graduate courses in International Marketing. The new and expanded topics in this edition reflects issues in competition, changing marketing structures, ethics and social responsibility, negotiations and the development of a manager for the 21st century.


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Product Details
  • ISBN-13: 9789387432321
  • Publisher: McGraw Hill Education
  • Binding: Paperback
  • Height: 20  mm
  • No of Pages: 672 
  • ISBN-10: 9387432327
  • Publisher Date: 01 Nov 2017
  • Edition: Sixteenth edition
  • Language: English
  • Width: 14 mm

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