Internet Marketing

Internet Marketing

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About the Book
This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.
Book Details
ISBN-13: 9780030321337
Publisher: South Western Educational Publishing
Binding: Paperback
Language: English
Series Title: English
Weight: 608.36 gr
ISBN-10: 0030321336
Publisher Date: 08 Aug 2000
Height: 226 mm
No of Pages: 432
Spine Width: 15.75 mm
Width: 175.5 mm
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