Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or finding opportunity in adversity—Indians swear by it. In this book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks. Western firms like GE, PepsiCo, Facebook, Renault-Nissan, and Google are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovating entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
