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Key Readings in Media Today

Key Readings in Media Today

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International Edition

About the Book

Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

About the Author:

Brooke Erin Duffy is Assistant Professor in the Department of Advertising at Temple University.

Joseph Turow is Robert Lewis Shayon Professor of Communication and Associate Dean for Graduate Studies at the University of Pennsylvania's Annenberg School for Communication. Professor Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Assn. A 2005 New York Times Magazine article referred to Professor Turow as "probably the reigning academic expert on media fragmentation." He has authored nine books, edited five books, and written more than 100 articles on mass media industries.

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Product Details
  • ISBN-13: 9780415992046
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Height: 257 mm
  • No of Pages: 496
  • Series Title: English
  • Weight: 1074 gr
  • ISBN-10: 0415992044
  • Publisher Date: 18 Nov 2008
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 33 mm
  • Width: 180 mm

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