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Defining Competitive Advantage in Knowledge Services.- Understanding the Logic of Knowledge Service Sustainability: Customer Alliances.- Building Advantage: Managing Customer Alliances by Professional Distance.- Building Knowledge Advantage: Internal Market Imperatives.- Building Advantage: Management by Mistrust in Controlling Empowered Proventure Workers.- Building Advantage: Designing the Right Structure for Knowledge Services.- The Internal Promotion of Ideas.- Conclusion.- References.- Index.-
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