Home > Business & Economics > Business & management > Sales & marketing > Mailingeinsatz - Rahmenbedingungen und Gestaltungsmöglichkeiten
Mailingeinsatz - Rahmenbedingungen und Gestaltungsmöglichkeiten

Mailingeinsatz - Rahmenbedingungen und Gestaltungsmöglichkeiten


Out of Stock

Notify me when this book is in stock
About the Book

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,2, Duale Hochschule Gera-Eisenach (ehem. Berufsakademie Thürigen in Gera), Sprache: Deutsch, Abstract: "Die Leute wissen nicht was sie wollen, bis man es ihnen anbietet." Dieses Zitat von Terence Conran, Designer und Möbeltycoon, zeigt, wie wichtig die Werbung um den Kunden immer noch ist. Hierbei gibt es natürlich die verschiedensten Formen der Werbung und Marketingaktivitäten. Eine davon sind Werbebriefe an neue oder bestehende Kunden des Unternehmens, die so genannten Mailings. Ziel dieser Seminararbeit soll sein, die Bedeutung der Mailings in der heutigen Zeit darzustellen. Der Leser soll darüber informiert werden, was bei der Erstellung eines Mailings beachtet werden muss, im rechtlichen Bereich ebenso wie in der optischen und inhaltlichen Gestaltung eines solchen Werbebriefes. Des Weiteren hat der Autor selbst ein Mailing verfasst (es wird nur der Mailingtext dargestellt) umso auch dem Leser ein anschauliches Beispiel bieten zu können.

Best Sellers

Product Details
  • ISBN-13: 9783640461653
  • Publisher: Grin Publishing
  • Publisher Imprint: Grin Publishing
  • Height: 254 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 54 gr
  • ISBN-10: 3640461657
  • Publisher Date: 07 Nov 2009
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm

Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Mailingeinsatz - Rahmenbedingungen und Gestaltungsmöglichkeiten
Grin Publishing -
Mailingeinsatz - Rahmenbedingungen und Gestaltungsmöglichkeiten
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Mailingeinsatz - Rahmenbedingungen und Gestaltungsmöglichkeiten

Required fields are marked with *

Review Title*
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?

    Tag this Book

    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.


    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").

    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.

    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy

    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.


    New Arrivals

    Inspired by your browsing history

    Your review has been submitted!

    You've already reviewed this product!