Managing Business Transactions POD/NR

Managing Business Transactions

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About the Book
The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a new managerial economics, based on transaction cost economics.
About the Author: Paul H. Rubin is professor of economics at Emory University and vice-president of Glassman-Oliver Economic Consultants in Washington, D.C. He is the author of Business Firms and the Common Law and over fifty articles in the economics literature.
Book Details
ISBN-13: 9780029275962
Publisher: Free Press
Publisher Imprint: Free Press
Depth: 13
Language: English
Returnable: Y
Spine Width: 18 mm
Weight: 409 gr
ISBN-10: 0029275962
Publisher Date: 23 Aug 1993
Binding: Paperback
Height: 229 mm
No of Pages: 204
Series Title: English
Sub Title: Controlling the Cost of Coordinating
Width: 150 mm
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