About the Book
Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
Book Details
ISBN-13: 9780026406017
Publisher: McGraw-Hill/Glencoe
Publisher Imprint: McGraw-Hill/Glencoe
Edition: 0002-Student
Language: English
Returnable: Y
Spine Width: 28 mm
Width: 219 mm
ISBN-10: 0026406012
Publisher Date: 01 Jan 1997
Binding: Hardback
Height: 278 mm
No of Pages: 620
Series Title: English
Weight: 1584.46 gr
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