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Marketing Ethics: Cases and Readings

Marketing Ethics: Cases and Readings

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About the Book

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.

Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Book Details
ISBN-13: 9780131330887
Publisher: Prentice Hall
Binding: Paperback
Height: 224 mm
No of Pages: 172
Spine Width: 7 mm
Width: 175 mm
ISBN-10: 0131330888
Publisher Date: 01 Feb 2005
Edition: 1
Language: English
Series Title: English
Weight: 276.94 gr
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