Marketing Practices and Principles

Marketing Practices and Principles

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About the Book
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
Book Details
ISBN-13: 9780026356015
Publisher: McGraw-Hill/Glencoe
Binding: Hardcover
Height: 250.5 mm
No of Pages: 588
Spine Width: 27 mm
Width: 208.5 mm
ISBN-10: 0026356015
Publisher Date: 08 Feb 1994
Edition: 0005-Student
Language: English
Series Title: English
Weight: 1325.68 gr
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