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Mass Media Communication
Mass Media Communication
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About the Book

The present book has been conceptualized and designed as a text which looks into the theories and practices of mass media communication. It undertakes a thorough look into the principles and practices which have defined mass media communication over the years, and how, under the onslaught of emerging technologies and media, the process is undergoing changes. Both theories and practices have been given in comprehensive detail, and the main agenda is to give readers a thorough account of what entails the field of mass media communication in the present era.

About the Author
B.K. Ahuja, a well-known author in the field of journalism and mass communication, holds a post graduate diploma in the subject and also holds a masters degree in computer applications. He is associated with various media organisations and computer societies in India and abroad. He has organised many national as well as international seminars, symposia, workshops and congresses on computer sciences, technology development, mass communication and knowledge-based expert systems.

Table of Contents

  • Preface
  • Introduction to Mass Communication
  • Theories of Mass Communication
  • Print Media
  • Radio
  • Evolution of Television
  • Film as a Mass Medium
  • Internet as Mass Medium
  • Mass Media Convergence
  • Development of Mass Media in India
  • Status of Modern Mass Media
  • Mass Media Audience
  • Impact and Influence of Mass Media
  • Mass Media and Public Responsibility
  • Mass Media: Regulation and Censorship
  • Bibliography
  • Index


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Product Details
  • ISBN-13: 9788189005658
  • Publisher: Lotus Press
  • Publisher Imprint: Lotus Press
  • Edition: 1
  • ISBN-10: 8189005650
  • Publisher Date: 2010
  • Binding: Paperback
  • Language: English

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