Home > General > The Media In Your Life: An Introduction To Mass Communication
22%
The Media In Your Life: An Introduction To Mass Communication
The Media In Your Life: An Introduction To Mass Communication
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star



Out of Stock


Notify me when this book is in stock
About the Book

Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today’s rapidly evolving mass media. In this text, the authors have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.

Table of Contents:
I. MEDIA PROCESSES AND FUNCTIONS. 1. We the People: Media and Communication. 2. Journalism: Information and Society. 3. Public Relations. 4. Advertising. II. MEDIA INDUSTRIES. 5. Books. 6. Newspapers. 7. Magazines. 8. The Movies. 9. Radio. 10. Television. 11. Music and the Recording Industry. 12. Computers and the Internet Highway III. MEDIA ISSUES. 13. Ethics. 14. Regulation. 15. Mass Communication Research: From Content to Effects.


Best Seller



Product Details
  • ISBN-13: 9788131701751
  • Publisher: Pearson Education
  • Publisher Imprint: Pearson Education
  • Edition: 3
  • No of Pages: 510
  • ISBN-10: 8131701751
  • Publisher Date: 01 Jan 2004
  • Binding: Paperback
  • Language: English

Related Categories

Similar Products


Write A Review
Write your own book review for The Media In Your Life: An Introduction To Mass Communication
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star


 

 

Top Reviews
Be the first to write a review on this book The Media In Your Life: An Introduction To Mass Communication

New Arrival



Inspired by your browsing history