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In the age of information technology mass communication has proved a boon. Knowledge and inofrmation can be disseminated instantly to remote places.Very sophisticated public address systems have come up. Media and communication system as we see now, has had a chequered history of grwoth and development. This book is an attempt to address those issues. About Author : D.K. Gupta holding Master's Degree in Computer Applications and is associated with various computer societies in India and abroad. He has organised many national as well as international seminars, symposia, workshops and conferences on computer sciences, technology development, mass communication and knowledge based expert systems. As a prolifc writer and has penned several books and hundreds of articles on various subjects including information technology, internet marketing, cyber society and other information topics. Contents : PrefaceMass Media: Origin and GrowthFeedback in CommunicationFuture of CommunicationMultingula Indian MediaNon-Official MediaElectronic Media: Growth and DevelopmentProblems with Electronic MediaNewspapers and Print MediaWomen and MediaMedia PlanningTraditional MediaTowards New HorizonsAppendixSelect BibliographyIndex
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