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Media and Mass Communication
Media and Mass Communication
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About the Book

In the age of information technology mass communication has proved a boon. Knowledge and inofrmation can be disseminated instantly to remote places.
Very sophisticated public address systems have come up. Media and communication system as we see now, has had a chequered history of grwoth and development. This book is an attempt to address those issues.
About Author :
D.K. Gupta holding Master's Degree in Computer Applications and is associated with various computer societies in India and abroad. He has organised many national as well as international seminars, symposia, workshops and conferences on computer sciences, technology development, mass communication and knowledge based expert systems. As a prolifc writer and has penned several books and hundreds of articles on various subjects including information technology, internet marketing, cyber society and other information topics.
Contents :
Preface
Mass Media: Origin and Growth
Feedback in Communication
Future of Communication
Multingula Indian Media
Non-Official Media
Electronic Media: Growth and Development
Problems with Electronic Media
Newspapers and Print Media
Women and Media
Media Planning
Traditional Media
Towards New Horizons
Appendix
Select Bibliography
Index


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Product Details
  • ISBN-13: 9788178802268
  • Publisher: Rajat Publications
  • Publisher Imprint: Rajat Publications
  • ISBN-10: 8178802260
  • Publisher Date: 2006

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