Home > Business & Economics > Business & management > Sales & marketing > Market research > Media Promotion & Marketing for Broadcasting, Cable & the Internet
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Media Promotion & Marketing for Broadcasting, Cable & the Internet
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star



International Edition


About the Book

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.


Best Seller



Product Details
  • ISBN-13: 9780240807621
  • Publisher: Focal Press
  • Publisher Imprint: Focal Press
  • Depth: 19
  • Height: 229 mm
  • No of Pages: 350
  • Series Title: English
  • Weight: 471 gr
  • ISBN-10: 0240807626
  • Publisher Date: 23 Jan 2006
  • Binding: Paperback
  • Edition: 5 Rev ed
  • Language: English
  • Returnable: N
  • Spine Width: 23 mm
  • Width: 152 mm


Similar Products


Write A Review
Write your own book review for Media Promotion & Marketing for Broadcasting, Cable & the Internet
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star


 

 

Top Reviews
Be the first to write a review on this book Media Promotion & Marketing for Broadcasting, Cable & the Internet

New Arrival



Inspired by your browsing history