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Mediated Business Interactions

Mediated Business Interactions

          
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About the Book

This is the first monograph to examine mediated business interaction in Spanish. It focuses on communication between native speakers of Spanish from different Spanish-speaking countries with a view to informing our understanding of intercultural communication in a contemporary business environment. Using elements of pragmatics with tools from conversation analysis, the book examines the various activities that telephone conversationalists engage in to supply and demand a service over the phone through the mediational means of Spanish by addressing the following questions.* Do speakers of Spanish display similar communicative practices as those observed in other languages when requesting and being offered a service over the phone?* Do specifically located activities such as the call openings and closings display similar coordination and ritualisation as that observed in other languages?* Does the language seen as a cultural tool reflect a different orientation towards such activities?* What strategies do telephone agents and (prospective) clients employ to obtain a sale and either procure the best value for money or obviate it, respectively? And, what role does intercultural communication play in the construction of these practices?


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Product Details
  • ISBN-13: 9780748651559
  • Publisher: Edinburgh University Press
  • Publisher Imprint: Edinburgh University Press
  • Language: English
  • Sub Title: Intercultural Communication Between Speakers of Spanish
  • ISBN-10: 0748651551
  • Publisher Date: 01 Mar 2012
  • Binding: Digital online
  • Returnable: Y


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