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About the Book

This book introduces readers to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the volume provides an integrated presentation of merchandising principles, mathematical formulas and real world applications. It is designed to help readers understand the underlying principles behind decisions and apply these principles to multiple store situations. The book begins with the basic markup concepts and single unit, three variable spreadsheets and builds the information to complex assortment plans and multi-column/multi-row spreadsheets. The authors provide an introduction to merchandising with an emphasis on retail pricing and profit and loss statements, as well as planning strategy, sales and stock, fashion forecasting, assortment planning, unit control and buying and selling concerns. For individuals involved in the merchandising of fashion goods.

Book Details
ISBN-13: 9780130995889
Publisher: Pearson
Publisher Imprint: Pearson
Depth: 19
Height: 278 mm
No of Pages: 368
Series Title: English
Sub Title: A Managerial Approach
Width: 207 mm
ISBN-10: 0130995886
Publisher Date: 18 Sep 2003
Binding: Paperback
Edition: PAP/CDR
Language: English
Returnable: N
Spine Width: 19 mm
Weight: 785 gr
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