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NEW MyLab Tech Comm with Pearson eText -- Standalone Access Card -- for Technical Communication: Process and Product(English)

NEW MyLab Tech Comm with Pearson eText -- Standalone Access Card -- for Technical Communication: Process and Product(English)

          
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About the Book

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --Technical Communication: Process and Product, 8e by Sharon J. Gerson and Steven M. Gerson, provides a proven, complete methodology that emphasizes the writing process and shows how it applies to both oral and written communication. With an emphasis on real people and their technical communication, it provides complete coverage of communication channels, ethics, and technological advances. This edition includes information on dispersed teams, collaboration tools, listening skills, and social networking. Using before/after documents, authentic writing samples and skill-building assignments, the book provides a balance of how-to instruction with real-world modeling to address the needs of an evolving workplace.   0321889851 / 9780321889850 Technical Communication: Process and Product Plus NEW MyTechCommLab with eText -- Access Card Package Package consists of: 0205890407 / 9780205890408 NEW MyTechCommLab with Pearson eText -- Valuepack Access Card 0321864948 / 9780321864949 Technical Communication: Process and Product  

Table of Contents:
  CHAPTER 1 AN INTRODUCTION TO TECHNICAL COMMUNICATION What Is Technical Communication Purposes of Technical Communication Communication Channels Smartphones and Technical Communication    Portability Equals Mobility    Smartphones Encourage Multitasking    Get Immediate Feedback    Find New Job Opportunities Technological Communication Advances through Mobile Apps    Types of Writing Apps The Importance of Technical Communication    Operating a Business    Using Time    Costing Money The Importance of Teamwork in Technical Communication    Collaboration    The Problems with Silo Building    Why Teamwork Is Important Diverse Teams…Dispersed Teams in a Global Economy    Diverse Teams    Dispersed Teams    Using Collaborative Software (Groupware) in Virtual Teams    Collaborative Writing Tools      Choosing the Appropriate Channel for  Collaboration Challenges to Effective Collaboration    Human Performance Improvement Conflict Resolution in Collaborative Projects Chapter Highlights  *  Apply Your Knowledge  *  Case Study  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 2 THE COMMUNICATION PROCESS The Writing Process: An Overview Prewriting Examine Your Purposes Determine Your Goals Consider Your Audience Gather Your Data Determine How the Content Will Be Provided—The Communication Channel Writing Organization Formatting Rewriting Collaborative Evaluations Usability Testing Revision Techniques How Important Is Proofreading? The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Piece  *  Web Workshop   CHAPTER 3    OBJECTIVES IN TECHNICAL COMMUNICATION Achieving Clarity in Technical Communication Provide Specific Detail Answer the Reporter’s Questions Use Easily Understandable Words Simplifying Words, Sentences, and Paragraphs for Conciseness Conciseness Saves Time Technology Demands Conciseness    Conciseness Improves Readability Limit Word Length for Conciseness Limit Sentence Length for Conciseness Limit Paragraph Length Achieving Accuracy in Technical Communication    Proofreading Tips Organizing Technical Communication    Analysis Spatial Organization Chronology Importance Comparison/Contrast Problem/Solution Cause and Effect Chapter Highlights  *  Apply Your Knowledge  *  Case Study  *  Individual and Team Projects  *  Problem-Solving Think Piece  *  Web Workshop   CHAPTER 4    AUDIENCE RECOGNITION Audience Recognition Knowledge of Subject Matter Writing for Future Audiences Defining Terms for Audiences    Defining Terms Parenthetically    Defining Terms in a Sentence    Using Extended Definitions of One or More Paragraphs    Using a Glossary    Providing Pop-Ups and Links with Definitions Audience Personality Traits Biased Language—Issues of Diversity Multiculturalism    The Global Economy    Cross-Cultural Workplace Communication Guidelines for Effective Multicultural Communication Define Acronyms and Abbreviations Avoid Jargon and Idioms Distinguish Between Nouns and Verbs Watch for Cultural Biases/Expectations Be Careful When Using Slash Marks Avoid Humor and Puns Realize That Translations May Take More or Less Space Consider Paper Size Avoid Figurative Language Be Careful with Numbers, Measurements, Dates, and Times Use Stylized Graphics to Represent People Avoiding Biased Language Ageist Language Biased Language about People with Disabilities Sexist Language Audience Involvement Personalized Tone Reader Benefit Chapter Highlights  *  Apply Your Knowledge  *  Case Study  *  Individual and Team Projects  *  Problem-Solving Think Piece  *  Web Workshop   CHAPTER 5 ETHICAL CONSIDERATIONS Ethics in the Workplace    Why Business Ethics Are Important    A Sample Challenge to Ethical Behavior in the Workplace    Strategies for Ethical Technical Communication    Strategies for Communicating Ethically The Ethics of Intellectual Property Laws Guidelines for Protecting Intellectual Property Ten Questions to Ask When Confronting an Ethical Dilemma Strategies for Making Ethical Decisions The Writing Process at Work    Prewriting    Writing    Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Study  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 6 RESEARCH Why Conduct Research? Research Including Primary and Secondary Sources Secondary Research Primary Research/Field Research The Writing Process at Work    Prewriting Research Techniques    Finding Information Online    Writing    Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 7 ROUTINE CORRESPONDENCE The Importance of Memos, Letters, E-Mail, Instant Messages, and Text Messages Which Communication Channel Should You Use? The Differences Among Routine Correspondence Channels Reasons for Writing Memos, Letters, and E-Mail    Using an All-Purpose Template for Memos, Letters, and E-Mail    Essential Components of Memos    Essential Components of Letters    Optional Components of Letters    Essential Components of E-Mail Criteria for Different Types of Correspondence Inquiry Response Cover (Transmittal) Complaint Messages Adjustment Messages Confirmation Instant Messages Benefits of Instant Messages Challenges of Instant Messages Techniques for Successful Instant Messages IM/TM Corporate Usage Policy Text Messages Reasons for Using TM The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 8 SOCIAL MEDIA Why Is Social Media Important in the Workplace? What Is Social Media? Guidelines of Social Media Usage on the Job Types of Social Media Blogging for Business YouTube and Business Tweeting for Business Facebook Virtual World The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Study  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 9 THE JOB SEARCH The Three Rs of Searching for a Job Research Yourself Research the Company Research the Position Researching the Internet to Find Job Openings Using Social Media to Find Jobs    Problems with Digital Dirt in the Job Search    Who Uses LinkedIn? Using Mobile Apps in the Job Search Using Traditional Job Search Techniques Criteria for Effective Resumes Reverse Chronological Resume Functional Resume Ethical Considerations when Writing a Resume Key Resume Components Effective Resume Style Portfolios    Hardcopy    PDF Format    PowerPoint Format    Web-based/Online Format Methods of Delivery Mail Version E-mail Resume Scannable Resume Video Resume Criteria for Effective E-Mail Cover Messages or Letters of Application Content of Cover Messages Online Application Etiquette Job Package: Advertisement, E-Mail, and Resume Techniques for Interviewing Effectively Criteria for Effective Follow-Up Correspondence Job Acceptance Letter or E-Mail Message The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Study  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 10   DOCUMENT DESIGN    Importance of Document Design The Technical Communication Context Damages and Dangers Corporate Identity Time and Money Organization Headings and Talking Headings Order Access Variety Web Sites Showing Design Elements Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 11   USING VISUAL AIDS    The Benefits of Visual Aids Conciseness Clarity Cosmetic Appeal Color Criteria for Effective Graphics Types of Graphics Tables Figures Downloading Existing Online Graphics Modifying or Creating New Graphics The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 12   COMMUNICATING TO PERSUADE The Importance of Argument and Persuasion in Technical Communication    Persuasive Writing Requesting Action    Persuasive Writing within Organizations Traditional Methods of Argument and Persuasion Ethical Argumentation (Ethos) Emotional Argumentation (Pathos) Logical Argumentation (Logos) ARGU to Organize Your Persuasion Arouse Audience Involvement Refute Opposing Points of View Give Proof to Develop Your Thoughts Urge Action—Motivate Your Audience Avoiding Unethical Logical Fallacies Inaccurate Information Unreliable Sources Sweeping Generalizations Either . . . Or Circular Reasoning (Begging the Question) Inaccurate Conclusions Red Herrings Types of Persuasive Documents Sales Letters Fliers Brochures    Press Releases The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Study  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 13   TECHNICAL DESCRIPTIONS AND PROCESS ANALYSES Defining Technical Descriptions Types of Technical Descriptions Operations Manuals Product Demand Specifications Study Reports Provided by Consulting Firms Construction Design Sales Literature Defining Process Analysis Examples of Process Analyses Criteria for Writing Technical Descriptions and Process Analyses Title Overall Organization Highlighting Techniques The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Study  *  Individual and Team Projects  *  Problem-Solving Think Piece  *  Web Workshop   CHAPTER 14   INSTRUCTIONS, USER MANUALS, AND STANDARD OPERATING PROCEDURES Why Write an Instruction? Criteria for Writing Instructions Audience Recognition Ethical Instructions Components of Instructions Collaboration to Create User Manuals Instructional Videos Standard Operating Procedures Why Write an SOP? Components of SOPs Test for Usability Sample Instructions The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Piece  *  Web Workshop   CHAPTER 15   WEB SITES AND ONLINE HELP    Why the Web Is Important for Corporate Communication    International Growth of the Internet Web Accessibility Cognitive Hearing Visual The Characteristics of Online Communication    Considerations for Handheld Mobile Devices Establishing Credibility and Security in a Web Site Ethical Considerations in a Web Site    Privacy and Security Considerations Criteria for a Successful Web Site Home Page Linked Pages Document Design Grammar Online Help Techniques for Writing Effective Online Help The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 16    SHORT, INFORMAL REPORTS What Is a Report? Types of Reports Criteria for Writing Reports Organization Development Audience Style Types of Short, Informal Reports Incident Reports Investigative Reports Trip Reports Progress Reports Lab Reports Feasibility/Recommendation Reports Meeting Minutes The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 17    LONG, FORMAL REPORTS Why Write a Long, Formal Report? Types of Long, Formal Reports: Informative, Analytical, and Recommendation Information Analysis Recommendation Major Components of Long, Formal Reports Title Page Cover Letter or Memo Table of Contents List of Illustrations Abstract Executive Summary Introduction Discussion Conclusion/Recommendation Glossary Ethical Considerations when Documenting Sources in a Long, Formal Report Appendix Using Research in Long, Formal Reports Research Includes Secondary and Primary Sources The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Study  *  Individual and Team Projects  *  Problem-Solving Think Piece  *  Web Workshop   CHAPTER 18    PROPOSALS Why Write a Proposal? Internal Proposals External Proposals Requests for Proposals Criteria for Proposals Abstract Introduction Discussion Conclusion/Recommendations The Writing Process at Work Prewriting Writing Rewriting Sample Internal Proposal Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   CHAPTER 19    ORAL PRESENTATIONS The Role of Verbal and Nonverbal Communication How Important Is Verbal and Nonverbal Communication? What Is Verbal Communication? What Is Vocal Communication? What Is Visual Communication? Listening Skills The Importance of Oral Communication Everyday Oral Communication Telephone and Voicemail Informal Presentations    Video and Teleconferences    Skype    Webconferencing Formal Presentations Types of Formal Oral Presentations Parts of a Formal Oral Presentation Introduction Discussion (or Body) Conclusion Presentation Delivery Skills Conflict Resolution Visual Aids PowerPoint Presentations Benefits of PowerPoint Tips for Using PowerPoint The Writing Process at Work Prewriting Writing Rewriting Chapter Highlights  *  Apply Your Knowledge  *  Case Studies  *  Individual and Team Projects  *  Problem-Solving Think Pieces  *  Web Workshop   APPENDIX A    GRAMMAR, PUNCTUATION, MECHANICS, AND SPELLING APPENDIX B   PARENTHETICAL SOURCE CITATIONS AND DOCUMENTATION APPENDIX C   LETTER FORMATS REFERENCES INDEX


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Product Details
  • ISBN-13: 9780321879806
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Depth: 6
  • Height: 203 mm
  • No of Pages: 672
  • Spine Width: 3 mm
  • Weight: 18 gr
  • ISBN-10: 0321879805
  • Publisher Date: 08 Oct 2013
  • Binding: LB
  • Edition: 8 PSC STU
  • Language: English
  • Series Title: English
  • Sub Title: Process and Product
  • Width: 152 mm


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