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New Product and Services Development: (Sage Library in Business and Management)

New Product and Services Development: (Sage Library in Business and Management)

          
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About the Book

The profitability and even the survival of an organization depends on its capacity to innovate with products and services and market them effectively. The link between innovation and business performance is well established, making the study of innovation and new product and service development of critical importance to the study of business. New product development is also a critical marketing issue, with the satisfaction of customers based on the core products and services of a firm and how they are differentiated from competitors. Equally important are the technological, organizational and strategic strengths of a firm, making the development of new products and services a multidisciplinary endeavour. Edited by one of the world's leading authorities in the area, this collection is arranged so as to emphasise the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing. Volume One: Innovating New Products and Services: The Dimensions of Innovations Volume Two: Orienting the Firm for Promoting Innovations: Establishing a Culture of Innovations Volume Three: Organizing to Innovate: Adapting the Firm to Innovate Volume Four: Launching New Products and Services: Marketing Innovations Effectively

Table of Contents:
VOLUME ONE: INNOVATING NEW PRODUCTS AND SERVICES: THE DIMENSIONS OF INNOVATIONS Part 1: Technological Dimensions Innovation: Mapping the winds of creative destruction - J. William Abernathy and Kim B. Clark Explaining the Attacker′s Advantage: Technological paradigms, organizational dynamics, and the value network - M. Clayton Christensen and Richard S. Rosenbloom On the Definition and Measurement of Technological Discontinuities - Ellinor Ehrnberg A Structural Approach to Assessing Innovation: Construct development of innovation locus, type, and characteristics - Hubert Gatignon, Michael L. Tushman, Wendy Smith and Philip Anderson Degrees of Product Innovation - Donald F. Heany Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the photolithographic alignment equipment industry - Rebecca Henderson Architectural Innovation: The reconfiguration of existing product technologies and the failure of established firms - Rebecca M. Henderson and Kim B. Clark Toward a General Modular Systems Theory and its Application to Interfirm Product Modularity - Melissa A. Schilling Unraveling the Process of Creative Destruction: Complementary assets and incumbent survival in the typesetter industry - Mary Tripsas Dominant Designs, Technology Cycles, and Organizational Outcomes - Michael L Tushman and Johann P. Murmann Technological Discontinuities and Organizational Environments - Michael Tushman and Philip Anderson Part 2: Market-Based Dimensions Attributes of Innovations as Factors in Diffusion - Frederick C. Fliegel and Joseph E. Kivlin Innovativeness, Novelty Seeking, and Consumer Creativity - Elizabeth C. Hirschman Purchase Intentions and the Dimensions of Innovation: An exploratory model - Susan L. Holak and Donald R. Lehmann Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems - Duncan G. Labay and Thomas C. Kinnear Perceived Innovation Attributes as Predictors of Innovativeness - Lyman E. Ostlund New Product Adoption and Diffusion - Everett M. Rogers VOLUME TWO: ORIENTING THE FIRM FOR PROMOTING INNOVATIONS: ESTABLISHING A CULTURE OF INNOVATIONS Part 1: Strategic and Market Orientation Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A quadrad analysis - Rohit Deshpandé, John U. Farley, and Frederick E. J. Webster Strategic Orientation of the Firm and New Product Performance - Hubert Gatignon and Jean-Marc Xuereb Creating a Market Orientation: A longitudinal, multifirm, grounded analysis of cultural transformation - Gary F. Gebhardt, Gregory S. Carpenter and John F. Sherry Market Orientation: Antecedents and consequences - Bernard J. Jaworski and Ajay K. Kohli MARKOR: A measure of market orientation - Ajay K. Kohli, Bernard J. Jaworski, and Ajith Kumar The Effect of a Market Orientation on Business Profitability - John C. Narver and Stanley F. Slater Does Competitive Environment Moderate the Market Orientation-Performance Relationship? - Stanley F. Slater and John C. Narver Part 2: Role of Management The Influence of Top Management Team Functional Diversity on Strategic Orientations: The moderating role of environmental turbulence and Inter functional coordination - Seigyoung Auh and Bulent Menguc Conflict, Leadership, and Market Orientation - Bulent Menguc and Seigyoung Auh Understanding the Marketing Department′s Influence within the Firm - Peter C. Verhoef and Peter S. H. Leeflang Managing the Future: CEO attention and innovation outcomes - Manijt S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy Part 3: Managing Capabilities Absorptive Capacity: A new perspective on learning and innovation - Wesley M. Cohen and Daniel A. Levinthal Success in High-Technology Markets: Is marketing capability critical? - Shantanu Dutta, Om Narasimhan, and Surendra Rajiv Organizational Market Information Processes: Cultural antecedents and new product outcomes - Christine Moorman The Contingency Value of Complementary Capabilities in Product Development - Christine Moorman and Rebecca J. Slotegraaf VOLUME THREE: ORGANIZING TO INNOVATE: ADAPTING THE FIRM TO INNOVATE Part 1: Fostering Creativity in the Firm Past Success and Creativity Over Time: A study of inventors in the hard disk drive industry - Pino G. Audia and Jack A. Goncalo The Use of Visual Mental Imagery in New Product Design - Darren W. Dahl, Amitava Chattopadhyay and Gerald J. Gorn The Influence and Value of Analogical Thinking during New Product Ideation - Darren W. Dahl and Page Moreau Toward Identifying the Inventive Templates of New Products: A channelled ideation approach - Jacob Goldenberg, David Mazursky and Sorin Solomon The Impact of Organizational Memory on New Product Performance and Creativity - Christine Moorman and Anne S. Miner Part 2: Getting the Customer Involved The Voice of the Customer - Abbie Griffin and John R. Hauser Performance Assessment of the Lead User Idea-Generation Process for New Product Development - Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack and Eric Von Hippel Customers as Innovators: A New Way to Create Value - Stefan Thomke and Eric von Hippel Lead Users: A source of novel product concepts - Eric von Hippel Part 3: New Product Teams The Comparative Advantage of X-Teams - Deborah Ancona, Henrik Bresman and Katrin Kaeufer Patterns of Communication among Marketing, Engineering and Manufacturing: A comparison between two new product teams - Abbie Griffin and John R. Hauser Cross-Functional Project Groups in Research and New Product Development: Diversity, communications, job stress, and outcomes - Robert T. Keller The Effects of R&D Team Co-Location on Communication Patterns Among R&D, Marketing, and Manufacturing - Den B. Van and Rudy K. Moenaert Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A four-culture comparison - Jinhong Xie, X. M. Song, and Anne Stringfellow Part 4: When to Forge Alliances? Asymmetric New Product Development Alliances: Win-win or win-lose partnerships? - Kartik Kalaignanam, Venkatesh Shankar and Rajan Varadarajan Organizational Trust and Interfirm Cooperation: An examination of horizontal versus vertical alliances - Aric Rindfleisch Technology Development Mode: A transaction cost conceptualization - Thomas S. Robertson and Hubert Gatignon VOLUME FOUR: LAUNCHING NEW PRODUCTS AND SERVICES: MARKETING INNOVATIONS EFFECTIVELY Part 1: Branding and Brand Extension Consumer Evaluations of Brand Extensions - David A. Aaker and Kevin L. Keller The Effects of Sequential Introduction of Brand Extensions - Kevin L. Keller and David A. Aaker Stock Market Reactions to Brand Extension Announcements: The effects of brand attitude - Vicki Lane and Robert Jacobson Part 2: Looking Ahead to New Product Acceptance and Diffusion Sociometric Location and Innovativeness: Reformulation and extension of the diffusion model - Marshall H. Becker Social Contagion and Innovation: Cohesion versus structural equivalence - Ronald S. Burt An Empirical Comparison of New Product Trial Forecasting Models - Bruce G. S. Hardie, Peter S. Fader, and Michael Wisniewski A Meta-Analysis of Applications of Diffusion Models - Fareena Sultan, John U. Farley and Donald R. Lehmann Medical Innovation Revisited: Social contagion versus marketing effort - Van den Bulte and Gary L. Lilien Part 3: Anticipating Competitors′ Reactions Competitive Reactions to Market Entry: Explaining Interfirm Differences - Hubert Gatignon, Erin Anderson and Kristiaan Helsen Retaliatory Behavior to New Product Entry - Sabine Kuester, Christian Homburg and Thomas S. Robertson Proactive and Reactive Product Line Strategies: Asymmetries between market leaders and followers - Venkatesh Shankar Part 4: Marketing Pre-Launch: Announcing the Innovation New Production Preannouncing Behavior: A market signaling study - Jehoshua Eliashberg and Thomas S. Robertson Modeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities - Emmanuelle Nagard-Assayag and Delphine Manceau New Product Preannouncements and Shareholder Value: Don′t make promises you can′t keep - Alina Sorescu, Venkatesh Shankar and Tarun Kushwaha


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Product Details
  • ISBN-13: 9780857020536
  • Publisher: SAGE Publications Ltd
  • Publisher Imprint: SAGE Publications Ltd
  • Depth: 125
  • Language: English
  • Returnable: N
  • Spine Width: 0 mm
  • Width: 156 mm
  • ISBN-10: 0857020536
  • Publisher Date: 17 Nov 2010
  • Binding: SA
  • Height: 234 mm
  • No of Pages: 1672
  • Series Title: Sage Library in Business and Management
  • Weight: 3160 gr


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