Home > Business & Economics > Business & management > Business competition > The Online Copywriter's Handbook
The Online Copywriter's Handbook

The Online Copywriter's Handbook

  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star

International Edition

About the Book

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

About the Author:

Robert W. Bly is an award-winning copywriter and consultant whose clients include IBM, AT&T, BOC Group, and other multinational organizations. One of the top copywriting experts in the world, Bly is the author of nearly fifty successful business and marketing books, including The Copywriter's Handbook, Internet Direct Mail, and Business-to-Business Direct Marketing. He is a winner of the Direct Marketing Association's Gold Echo Award, the Web Marketing Association's Standard of Excellence Award, and numerous other honors and awards.

Best Sellers

Product Details
  • ISBN-13: 9780658020995
  • Publisher: McGraw-Hill Education
  • Publisher Imprint: Mcgraw-Hill Education
  • Depth: 25
  • Height: 230 mm
  • No of Pages: 336
  • Series Title: English
  • Sub Title: Everything You Need to Know to Write Electronic Copy That Sells
  • Width: 155 mm
  • ISBN-10: 0658020994
  • Publisher Date: 20 Feb 2003
  • Binding: Paperback
  • Edition: 2
  • Language: English
  • Returnable: N
  • Spine Width: 19 mm
  • Weight: 508 gr

Similar Products

Write A Review
Write your own book review for The Online Copywriter's Handbook
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star



Top Reviews
Be the first to write a review on this book The Online Copywriter's Handbook

New Arrivals

Inspired by your browsing history