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Organizational Identity. Erweiterte Neuausgabe

Organizational Identity. Erweiterte Neuausgabe

          
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About the Book

Das Forschungsfeld der organisationalen Identität gilt als eines der Kernthemen der Organisationsforschung. Viele Herausforderungen, denen sich Theorie und Praxis stellen müssen, werden direkt oder indirekt von der Wahrnehmung und Ausgestaltung der Identität des Unternehmens selbst beeinflusst. Von der Personalauswahl und -bindung über Motivation, Mitarbeiterführung und Personalpolitik bis hin zu den großen Strategiethemen gibt es kaum einen Bereich, der sich der Frage nach dem "Wer sind wir?" und der eigenen Identität nicht stellen müsste. Welche weitreichenden Konsequenzen und spannenden Ausprägungen die Auseinandersetzung mit dieser Frage nach sich ziehen kann, zeigt das vorliegende Buch. Als Aufsatzsammlung zum Thema Organisationale Identität konzipiert, haben Studierende der Universität Kassel im Rahmen eines Pilotprojekts zum wissenschaftlichen Arbeiten und Publizieren das vorliegende Buch von der Fragestellung bis zur Endfassung eigenständig erstellt. Die darin behandelten Fragestellungen zeigen nicht nur selektiv die Breite und Tiefe des Forschungsfelds selbst, sondern belegen auch die Fähigkeiten und das Engagement der Studierenden. Bei dem vorliegenden Buch handelt es sich um die erweiterte Neuausgabe, welche die bisherige Veröffentlichung um ein Herausgebervorwort sowie vier weitere Kapitel ergänzt.
About the Author: Prof. Dr. Brigitte Halbfas, Professorin für Entrepreneurship Education am Institut für Berufsbildung, Fachbereich Wirtschaftswissenschaften und leitende Direktorin des Forschungs- und Lehrzentrums für unternehmerisches Denken und Handeln (Fludh), beides an der Universität Kassel. In ihrer Forschung beschäftigt sie sich u. a. mit gründungsförderlichen Strukturen, Entscheidungsprozessen im Gründungskontext, Diversity- und Genderforschung im Unternehmensgründungskontext, Unternehmensgründungsberatung sowie Aspekten der Gründungskultur. Alexander Hartmann, Management-Berater und Dozent. Als wissenschaftlicher Mitarbeiter am Fachgebiet Entrepreneurship Education forscht und lehrt er mit dem Fokus auf digitaler Gründer*innenausbildung an der Universität Kassel. Praktische Erfahrung im Entrepreneurship sammelte er mit der Gründung einer Unternehmensberatung für Nachhaltigkeit und Digitalisierung im Mittelstand, bei der er im Schwerpunkt die Themen nachhaltige Organisationsentwicklung, digital work und CSR-Reporting betreute. Zurzeit promoviert er am Fachgebiet Personalwirtschafts- und Organisationslehre im Bereich Organisationale Identität.


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Product Details
  • ISBN-13: 9783961465057
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 317 gr
  • ISBN-10: 3961465053
  • Publisher Date: 13 Dec 2016
  • Height: 210 mm
  • No of Pages: 260
  • Spine Width: 14 mm
  • Width: 148 mm


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