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pertinence du marketing relationnel dans l'evenementiel sportif

pertinence du marketing relationnel dans l'evenementiel sportif


International Edition

About the Book

Les relations entre les partenaires et la FIFA dure depuis trente-six ans. Celles-ci ont été célébrées le 11 juin 1974, à Francfort, pendant la Coupe du monde organisée par la République fédérale allemande. Le fantastique développement du football est certainement lié au fait qu'il existe, et cela selon différents points de vue, de nombreuses marques et sponsors intéressés par la Coupe du Monde de football de la FIFA 2010. Toute cette émulation autour de cet événement engendre des opportunités et même de nombreux engagements financiers puisque de nombreux partenaires sont d'ores et déjà impliqués. Pour faire face à cette situation, une des premières choses est de savoir déterminer ces partenaires, actuels et potentiels, de manière à savoir les gérer successivement, chacun dans son domaine d'activité. Dans cette optique, il devient même de plus en plus important que les partenaires, et plus encore ceux qui souhaitent le long terme acquièrent une mentalité et un comportement cohérents avec une responsabilité sociale de groupe afin que leur succès leur permettent de devenir les véritables accompagnateurs; même comme il s'agit d'une relation gagnant-gagnant.

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Product Details
  • ISBN-13: 9786131546358
  • Publisher: Omniscriptum
  • Publisher Imprint: Omniscriptum
  • Height: 229 mm
  • No of Pages: 196
  • Series Title: Omn.Univ.Europ.
  • Weight: 294 gr
  • ISBN-10: 6131546355
  • Publisher Date: 28 Feb 2018
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 11 mm
  • Width: 152 mm

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