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Polit-Marketing

Polit-Marketing

          
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About the Book

Die freie Wettbewerbsordnung, auf der die demokratischen Gesellschaftssysteme westlicher Pragung aufbauen, fUhrt zu vielen strukturellen hnlichkeiten des wirtschaftlichen und politischen Geschehens. Der Wettbewerb der Unternehmen urn Kaufer und der der Parteien urn Wahler herrscht als so- ziales Ordnunqsprinzip vor, was den Gedanken nahelegt, daB folglich auch Marketing-Aspekte in das Wettbewerbsverhalten dieser beiden so wichtigen gesellschaftlichen Trager glei- chermaBen einflieBen. Eine Analyse von Marketing-Tatbestanden im politischen Spektrum erfordert den Mut, Grenzen der an sich noch sehr jungen wirtschaftswissenschaftlichen Teildisziplin Marketing zu Uberwinden und einen Sachverhalt zu untersuchen, der mitunter auch im Blickpunkt der Kritik steht: Wird Politik oder werden Politiker "verkauft"? Die Bearbeitung des Themas "Polit-Marketing" erfordert einen wissenschaftlichen Freiheitssp elraum. Deshalb bin ich in besonderem MaBe meinem verehrten akademischen Lehrer Herrn Prof. Dr. Hermann Freter zu Dank veroflichtet, weil er die Anrequnq fUr die Bearbeitunq dieses Themas gab, den notwendigen Spielraum schuf, die Arbeit durch konstruktive Kritik unterstUtzte und in allen Phasen ihre Fertigstellung forderte. DarUber hinaus danke ich meinen Kollegen vom Lehrstuhl fUr Marketing an der Universitat Bayreuth, Frau Dr. Margret Wangen-Goss und Herrn Dr. Gonzalo Lopez Diaz, die jederzeit zu kritischen Diskussionen bereit waren.


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Product Details
  • ISBN-13: 9783531116709
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Edition: 1983 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 18 mm
  • Weight: 468 gr
  • ISBN-10: 3531116703
  • Publisher Date: 01 Jan 1983
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 311
  • Series Title: Beiträge Zur Sozialwissenschaftlichen Forschung
  • Sub Title: Das Marketing-Management Der Politischen Parteien
  • Width: 156 mm


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