Principles of Marketing

Principles of Marketing

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About the Book

For the Principles of Marketing course.

The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.

Book Details
ISBN-13: 9780131469181
Publisher: Prentice Hall
Edition: 0011-
Language: English
Series Title: English
Weight: 1829.62 gr
ISBN-10: 0131469185
Binding: Hardcover
Height: 278.5 mm
No of Pages: 768
Spine Width: 31.25 mm
Width: 215 mm
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