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About the Book

Research: This is it! is a unique textbook that offers an integrated discussion of quantitative and qualitative research. The theory is easily accessible, with appealing examples taken from all kinds of studies.

This textbook light-heartedly describes the essence of quantitative and qualitative research in four steps in a such a way that students will want to do the research presented in the book.

Step 1: Formulating the problem

Step 2: The research design

Step 3: Collecting data

Step 4: Processing, analysing and reporting research data

With these steps, you have a valuable checklist at your disposal for designing and conducting your own research and for evaluating research proposals and reports. Excel is used for quantitative data analysis, in addition the book has an appendix explaining how to use SPSS.

About the Author: Ben Baarda has taught the design and implementation of research to students and practitioners for many years. He is the author of several books on technology, and methods
Book Details
ISBN-13: 9789001790264
Publisher: Routledge
Publisher Imprint: Routledge
Depth: 13
Language: English
Returnable: N
Spine Width: 9 mm
Weight: 700 gr
ISBN-10: 9001790267
Publisher Date: 14 Mar 2020
Binding: Paperback
Height: 246 mm
No of Pages: 160
Series Title: Routledge-Noordhoff International Editions
Sub Title: This Is It!
Width: 171 mm
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