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Rhetorik-Handbuch 2100 - Wahrnehmung verzerren

Rhetorik-Handbuch 2100 - Wahrnehmung verzerren

          
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About the Book

"Ich glaub' nur, was ich sehe." Kennen Sie das? Das kleine Kind ist beim Spielen gestolpert und hat sich am Knie einen unbedeutenden Kratzer zugezogen. Es schreit allerdings wie am Spieß. Tut es wirklich so weh? Die Mutter weiß sich zu helfen. Sie zieht das Kind vertrauensvoll und tröstend an sich ran und haucht ihm 'effekt-voll' aufs Knie. Wie von Zauberhand scheint der Schmerz verschwunden. Vielleicht schluchzt das Kind noch einmal auf - aber dann strahlt es schon wieder übers ganze Gesicht und rennt zum Weiterspielen davon. Was ist geschehen? Nun, hier griff der Placebo-Effekt. Das Kind glaubt an die enormen (Zauber-)Kräfte der Eltern. Und wenn diese Kräfte eingesetzt werden, muss der Schmerz tatsächlich verschwinden - was er auch tut. "Der Glaube versetzt Berge", wie der Volksmund richtig weiß. Diesen und viele weitere Effekte können Sie sich im gesellschaftlichen und beruflichen Umfeld zunutze machen. Richtig eingesetzt wird beim Gegenüber der Effekt erzielt, den Sie wünschen. Nutzen Sie die Macht des Torschluss-Effekts, des Primary-Effekts, des Trichter-Effekts und viele weitere. Stimmt immer alles nur, wenn es sichtbar ist? Glauben Sie an die Kraft der Effekte, die es schaffen, die eigene Wahrnehmung zu verzerren. Im vorliegenden Ratgeber "Rhetorik - Wahrnehmung verzerren" wird schwerpunktmäßig auf folgende Themen eingegangen: Effektvoll handeln und den Zuhörer lenken; Wissensvorsprung und Macht durch den Einsatz von Effekten; Konformität und Gruppenzwang.


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Product Details
  • ISBN-13: 9783744839648
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Ich glaub' nur, was ich sehe
  • Width: 127 mm
  • ISBN-10: 3744839648
  • Publisher Date: 17 Jul 2019
  • Height: 203 mm
  • No of Pages: 102
  • Spine Width: 5 mm
  • Weight: 109 gr


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