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Strategic Planning POD/NR

Strategic Planning

International Edition
About the Book
An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's Think-Plan-Act rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.
Book Details
ISBN-13: 9781780525204
Publisher: Emerald Group Publishing
Publisher Imprint: Emerald Group Publishing
Depth: 19
Height: 239 mm
No of Pages: 253
Series Title: English
Sub Title: A Practical Guide for Competitive Success
Width: 164 mm
ISBN-10: 1780525206
Publisher Date: 11 Jan 2012
Binding: Paperback
Edition: 2
Language: English
Returnable: Y
Spine Width: 14 mm
Weight: 430 gr
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