Home > Business & Economics > Business & management > Sales & marketing > Customer services > Strategic Public Relations
27%
Strategic Public Relations
Strategic Public Relations
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star



Available


About the Book

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.


Best Seller



Product Details
  • ISBN-13: 9780333615454
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Height: 216 mm
  • No of Pages: 313
  • Series Title: English
  • Weight: 575 gr
  • ISBN-10: 033361545X
  • Publisher Date: 12 Feb 1995
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Spine Width: 22 mm
  • Width: 140 mm


Similar Products


Write A Review
Write your own book review for Strategic Public Relations
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star
  • Gray Star


 

 

Top Reviews
Be the first to write a review on this book Strategic Public Relations

New Arrival



Inspired by your browsing history